Performance of watermelon farming on coastal land in terms of the entrepreneurial character of the farmers

Coastal land is marginal for farming, but due to the decreasing number of agricultural lands, it widely used farming. The research was conducted in Panjatan District, Kulonprogo. This study aimed know farm performance, describe entrepreneurial character farmers, and analyze relationship between performance watermelon farmers on coastal land. Respondents this were 40 who cultivated taken using census method. Data collected by interviewing with a questionnaire. To descriptive analysis based data scoring from Likert scale. Farming measured income profit. Then, Spearman Rank correlation determine farming farmers. results showed that included strong category percentage score 69%. Watermelon during planting season February 2020 earned an IDR. 12,537,957 profit 9,723,343 so feasible. positively correlates District.